THE FOUNDER

Char Love Jones, Founder & CEO of YOU FOR GOD, created the brand during her personal search for a deeper relationship with God. What started as an individual journey of faith has transformed into a global movement—uniting Believers and Non-Believers alike through fashion that reflects God's love.

The vision for YOU FOR GOD was born from a pivotal encounter with God during a season of uncertainty. Char found herself questioning her purpose, feeling distant from the church, and entangled in a relationship that did not glorify God. In that defining moment, God revealed a powerful truth: no person, no job, and no worldly connection could replace His love. He led her to Romans 8:31—"If God is for us, who can be against us?" This scripture became her anchor and the foundation of YOU FOR GOD.

With no prior experience in the fashion industry, Char took a leap of faith, trusting God to guide her. Inspired by Isaiah 6:8—"Lord, here I am; send me"—she surrendered to her calling, and doors began to open. Today, while pursuing her Master of Divinity (MDiv) at Fuller Seminary, she continues to spread the message that faith is not just something you believe—it’s something you wear and live out daily.

Inclusivity is at the heart of YOU FOR GOD. No matter where you are on your journey, this brand serves as a reminder: God is always for you. More than clothing, YOU FOR GOD is a lifestyle—a declaration of faith that you boldly choose to live:

You for God, and God for You! (Romans 8:31)